Jenepher Walker Millinery
Jene Walker is an Australian Milliner who is known for her artistic, avant garde designs and interesting techniques. She often uses materials that are vintage and focuses on restoring and reusing such valuable items. She is a firm believer in environmentally sustainable practices - her philosophy being “Restore Revamp Reclaim”.
Jene required a branding refresh for her millinery business. Following the finalisation of a new logo, she also requested business cards and swing tags made for her pieces.
She wanted her new brand to look elegant, simple and modern, while communicating ideas of innovation, environmental awareness, fashion and style. She also specifically requested the use of her signature colour - a yellow-toned green.
Many ideas were sketched out by hand, then recreated in Illustrator. Flowing, organic lines were used to convey an elegant and minimal look. The concepts were narrowed down to three options, and presented to the client who selected the one they connected with the most. From there, business cards were developed and printed.
The client was happy with the new, fresh logo and additional brand collateral. She continues to use the logo, business cards and swing tags to this day.
